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SUPPORT DEVELOPMENTAL RADIO PROGRAMS FOR 2020 POLLS - BENJAMIN FIAFOR URGES RADIO OWNERS AND STAFF






OWNERS and staff of Radio stations and project partners in Ghana have been charged to partner and support Farm Radio International’s www.farmradio.org radio programming approach that inform and transform citizen to take evidence based decisions to ensure lasting impact in all sectors of the economy.


The Farm Radio International is the only international non- profit organization dedicated exclusively to serving African families and rural communities through the innovative use of Radio and mobile phones.

Together with over 1000 broadcasting and project partners, have reached tens of millions of audience with life-changing information that enables them to have a stronger voice in
their own development using an approach that makes innovative use of new digital communication tools such as Interactive Voice Response System (IVR), Mapping, Free Polling of feedback, Voice SMS and Cloud Sourcing Services.


The Farm Radio international through participatory, collaborative and results- base radio initiatives that combine Radio and mobile phones to help African broadcasters share knowledge with, learn from, and amplify the voices of rural and Urban citizens.

Radio Owners, staffs, listeners and project partners stands to benefit when they use “the Farm Radio International Developmental Radio programs” by ensuring, communication for scale for Projects, training and capacity building of Staffs, opportunity to work with International organizations.


Others, he said included opportunity to access to Farm Radio Scripts and online training portals, opportunity to use the Mobile platform for feedback and interaction with audience, mapping services to indicated coverage of radio programs and potential and actual listenership for radio programs.


Speaking in an interview with the Country Representative for Farm Radio International, Responsible for Ghana and Nigeria Mr Benjamin Kojo Fiafor noted that good radio programming get result and that radio is not just about political parties discussion.

“We can use innovated a series of interactive, radio-based approaches tailored to achieve outcomessuch as awareness-raising, knowledge change, market linkages, adoption of good practices, changes in attitude and behaviour, citizen engagement, and women’s empowerment,” he said.

Organizations such as Bill and Melinda Gates Foundation, GIZ, USAID, World Food Program and Global Affairs Canada among others can attest to the effectiveness of the approach.

According to him “As we prepare towards the 2020 election, It would be beneficial for all media practitioners, radio industry players and stakeholders to embrace and work hand in hand with Farm Radio international to tap the great potentials in radio as a powerful tool for developmental.”

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